2024 In Art: Market Trends

Phillips London | Zarastro Art
Phillips London. Source: Zarastro Art

The art market this year was reshaped by enduring interest in established names, the ascent of emerging talents, greater gender representation, and surging demand for Indian contemporary art, with online platforms redefining how collectors engage.

Established Names, As Usual

While emerging artists are gaining traction, unsurprisingly, established figures still remain resilient in the market. Artists such as Andy Warhol, Banksy, Damien Hirst, Yayoi Kusama, and David Hockney have consistently held enduring appeal, topping inquiries. 

The prices for Warhols large body of work also contains broad variations. Price points for Warhol range between under $5,000 to seven-figure prices. 

Art Stars on the Rise

Among the artists experiencing remarkable surges in demand is Slawn, whose vibrant works blend street art aesthetics with his Yoruba heritage. His collaborations with brands like Rolex and Louis Vuitton have elevated his profile, making him a standout figure in the U.K. art scene.

Following Slawn is the late LeRoy Neiman, known for his vivid portrayals of iconic sports figures. His recent biography has rekindled interest in his work, highlighting his complex legacy as both a beloved and polarizing artist.

Ferrari Sheppard, another rising star, is recognized for his visceral approach to figuration. Recent exhibitions, including his solo show at MASSIMODECARLO in Hong Kong, have further solidified his presence.

Gender Representation: Equality?

The conversation around gender equity in the art market is gaining momentum. Recent data indicates a gradual increase in the representation of women artists, particularly among younger generations. 

Leading figures such as Yayoi Kusama, Helen Frankenthaler, and Tracey Emin continue to attract significant interest. Emerging talents like Charlotte Keates, whose paintings reflect 1960s and 70s-inspired architectural interiors, are gaining traction.

Strong Demand for Indian Contemporary Art

Indian contemporary art continues to gain international recognition and market interest. Figures like Maqbool Fida Husain and Sayed Haider Raza have garnered attention for their contributions to the Bombay Progressive Artists’ Group and 20th century modernist movements. 

Recent exhibitions, including Husain’s at the Venice Biennale and Raza’s at the Centre Pompidou in Paris in 2023, have elevated their profiles globally. The emergence of younger artists like Raghav Babbar and Tanya Goel further demonstrates the increasing vibrancy of India’s contemporary art scene. 

Online Dominates

The digital transformation of the art market continues to be a defining trend. Collectors are increasingly drawn to seamless online art discovery and acquisition, mirroring their experiences with luxury goods. 

This shift has led to a notable preference for online marketplaces over traditional art fairs—once primary venues for galleries to connect with new clients. The accessibility of online platforms like Zarastro Art has democratized art collection, allowing a broader audience to discover works.

Guggenheim Abu-Dhabi | Frank Gehry

15 Museum Openings and Revamps to Watch in 2025

A wave of exciting museum openings and revitalizations is set to transform the cultural landscape in 2025. From the world’s first AI-driven museum to breathtaking architectural marvels, these 15 highlights offer fresh discoveries and immersive experiences guaranteed to captivate audiences worldwide.  1. Goodwood Art Foundation, Goodwood Estate (Sussex, UK) The works of leading international artists

Read more »
John Gerrard | Surrender / Flag (2023)

Contemporary Art Trends in 2025: Identity, Climate Action, and Technology

In 2025, the art world is set to respond to changing global trajectory and emerging technologies. Bold experimentation and transformative dialogue will redefine contemporary art as artists explore personal narratives, social issues, environmental sustainability, and innovative tech tools. Personal Narratives and Underrepresented Voices 2025 promises to be one of profound uncertainties—a new economic cycle emerging,

Read more »
Jeff Koons

Jeff Koons on AI: Protecting the Soul of Art

Jeff Koons opposes the use of artificial intelligence in art, arguing it lacks the personal and emotional depth of true creativity. For him, art is rooted in human intuition and engagement—qualities he believes machines cannot emulate. In his Guardian interview, Koons argues that technology should complement, not replace, the artist’s vision and emotional labor. He

Read more »
Be the First
to Know
Sign up to receive the latest art world news and insights, updates about our artists and exhibitions, and
much more.

Contact us

Fill in the form below to inquire about this artwork.

Join our newsletter and grab your free copy of Best Exhibitions Around the World in 2025.

Plus, continue to stay updated on the contemporary art world through a weekly digest of headlines and our own new articles!