2024 In Art: Market Trends

Phillips London | Zarastro Art
Phillips London. Source: Zarastro Art

The art market this year was reshaped by enduring interest in established names, the ascent of emerging talents, greater gender representation, and surging demand for Indian contemporary art, with online platforms redefining how collectors engage.

Established Names, As Usual

While emerging artists are gaining traction, unsurprisingly, established figures still remain resilient in the market. Artists such as Andy Warhol, Banksy, Damien Hirst, Yayoi Kusama, and David Hockney have consistently held enduring appeal, topping inquiries. 

The prices for Warhols large body of work also contains broad variations. Price points for Warhol range between under $5,000 to seven-figure prices. 

Art Stars on the Rise

Among the artists experiencing remarkable surges in demand is Slawn, whose vibrant works blend street art aesthetics with his Yoruba heritage. His collaborations with brands like Rolex and Louis Vuitton have elevated his profile, making him a standout figure in the U.K. art scene.

Following Slawn is the late LeRoy Neiman, known for his vivid portrayals of iconic sports figures. His recent biography has rekindled interest in his work, highlighting his complex legacy as both a beloved and polarizing artist.

Ferrari Sheppard, another rising star, is recognized for his visceral approach to figuration. Recent exhibitions, including his solo show at MASSIMODECARLO in Hong Kong, have further solidified his presence.

Gender Representation: Equality?

The conversation around gender equity in the art market is gaining momentum. Recent data indicates a gradual increase in the representation of women artists, particularly among younger generations. 

Leading figures such as Yayoi Kusama, Helen Frankenthaler, and Tracey Emin continue to attract significant interest. Emerging talents like Charlotte Keates, whose paintings reflect 1960s and 70s-inspired architectural interiors, are gaining traction.

Strong Demand for Indian Contemporary Art

Indian contemporary art continues to gain international recognition and market interest. Figures like Maqbool Fida Husain and Sayed Haider Raza have garnered attention for their contributions to the Bombay Progressive Artists’ Group and 20th century modernist movements. 

Recent exhibitions, including Husain’s at the Venice Biennale and Raza’s at the Centre Pompidou in Paris in 2023, have elevated their profiles globally. The emergence of younger artists like Raghav Babbar and Tanya Goel further demonstrates the increasing vibrancy of India’s contemporary art scene. 

Online Dominates

The digital transformation of the art market continues to be a defining trend. Collectors are increasingly drawn to seamless online art discovery and acquisition, mirroring their experiences with luxury goods. 

This shift has led to a notable preference for online marketplaces over traditional art fairs—once primary venues for galleries to connect with new clients. The accessibility of online platforms like Zarastro Art has democratized art collection, allowing a broader audience to discover works.

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