The New Generation of Art Patrons: Young, Wealthy Americans Drive Art Market

Frieze London

According to a recent Bank of America report, Millennial and Gen Z millionaires maintain more diversified investment portfolios compared to older generations, displaying a strong preference for alternative investments. Over 80% of young millionaires view art as a promising asset class. The survey was conducted with 1,007 individuals in the US, aged 20-45, with investable […]

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